Calgary Marathon Campaign
This campaign won a merit for best illustration campaign at the 2008 Ad Rodeo. We were tasked with creating ads that would stand apart from the usual marathon advertisements and to entice everyday people to give marathons a try. The whimsical and humorous tone of this campaign shows the viewer that marathons needn't be restricted to the hardcore, serious runners – anyone can get out and have a good time.
My Role: Art Direction
Creative Director: Charles Blackwell
Copywriter: Charles Blackwell
Illustrator: Russell Hironaka
Aids Calgary Sponsorship Ad for the Fairytales Film Festival
Guerrilla advertising concept was to leave film clapper and Aids Calgary branded condoms on theater seats during the festival.
My Role: Art Direction
Creative Director: Kevin Simcock
Senior Art Director: Jason Sweet
Copywriter: Kevin Simcock, Heather Berard
Photo Illustration: Jason Sweet
Moxie's – Christmas Gift Card
The Moxie's gift card is what your friends, family and coworkers are wishing for this Christmas. They will be dropping hints, like building a gingerbread Moxie's restaurant.
My Role: Art Direction
Creative Director: Kevin Simcock
Senior Art Director: Jason Sweet
Copywriter: Heather Berard
Photographer: Jean Perron
Teaser Ads for the Calgary International Film Festival
Here is a simple solution to a creative problem I have to solve quite often: no time, no assets, no budget.
My Role: Art Direction, Copywriting
Creative Director: Charles Blackwell