Canadian Pacific - Spirit Train National Campaign
To build up excitement for the 2010 Olympic Games in Vancouver, Canadian Pacific is sending the Spirit Train to move the Olympic spirit across Canada. The train will make stops across Canada and bring with it an Olympic village, performers and many other festivities. Canadian Pacific wanted to show Canadians visually that the Olympics would be coming to their backyard. For this campaign I was heavily involved in every creative aspect including a print campaign, website, videos and event design and production.
Posters / Ads
My Role: Art Director
Creative Director: Kevin Simcock
Senior Art Director: Jason Sweet
Copywriter: Kevin Simcock, Heather Berard
Photographer: Anthony Redpath
Videos
My Role: Art Director
Creative Director: Kevin Simcock
Copywriter: Kevin Simcock
Director/Producer: Jason Smith
Assistant Editor: Ian Flaig
Website
Click here to visit the site.
My Role: Conceptual Art Direction
Creative Director: Kevin Simcock
Online Art Director: Fritz Tolentino
Online Production Design: Fritz Tolentino
Copywriter: Kevin Simcock
Event Design
My Role: Art Direction
Creative Director: Kevin Simcock
Copywriter: Kevin Simcock
Senior Designer: Teak Sato
Designer: Brian Close
WTFruitcake.com – Rare Method Christmas Campaign
For our agency Christmas card this year we decided to do our part to destroy the least beloved of all Christmas traditions: the fruitcake. Actual fruitcakes with only a label reading ‘WTFruitcake.com’ were delivered to our clients and friends of the agency. Once on WTFruitcake.com, visitors were able to choose a variety of different ways to destroy and get revenge on this vile holiday gift. Every time a visitor rid the world of a fruitcake, we made a donation to the local foodbank. Click here to visit the website.
Moxie's - National Summer Campaign
To showcase how the right people come together at Moxie's a summer campaign was created to reflect both the endless possibilities at Moxie's and how Moxie's is where things happen. Print, web and video were all part of this Canada wide campaign.
Billboards
My Role: Art Director
Creative Director: Kevin Simcock
Senior Art Director: Jason Sweet
Copywriter: Kevin Simcock, Heather Berard
Photographer: Matt Barnes, Westside Studio
Production Designer: Theo Wilting
Website
The national summer campaign also had a large online component that included an online game and the promotion of the restaurant's summer feature menu. In the game, the user chooses either a male or female dining companion. Once selected, the user goes through a drink, main course and desert. The dining companion's video reaction to the food and drink determines what the user is in the mood for. Click here to play the game.
My Role: Conceptual Art Direction, photo/video shoot Art Direction
Creative Director: Kevin Simcock
Senior Art Director: Jason Sweet
Online Art Director: Chasook Chun
Copywriter: Kevin Simcock, Heather Berard
Photographer: Matt Barnes (intro)
Director/Producer: Jason Smith
Assistant Editor: Ian Flaig
Moxie's - Zombiefest Campaign
Halloween 2008 will see the undead rising from their graves to party at Moxie's. A promotional poster, two videos and a microsite were created for the national Zombiefest event. Click here to visit the microsite.
Posters / Ads / Website
My Role: Art Direction, Web Design, Web Production
Creative Director: Kevin Simcock
Copywriter: Heather Berard, Kevin Simcock
Photographer: Clayton Didier
Videos
My Role: Conceptual Art Direction
Scriptwriting: Heather Berard, Kevin Simcock
Moxie's - Summer Kickoff Party
Moxie's, a premium casual restaurant chain, frequently holds in-store events. To celebrate the Summer Solstice, an in-store patio party with the theme of 'tan lines' was created. Print, web and video were all used to promote the national event. Tan lines were the theme of Moxie's 2008 summer patio party. This poster was displayed in Moxie's restaurants across Canada and was used to promote the party landing page.
Posters / Ads
My Role: Art Direction
Creative Director: Kevin Simcock
Senior Art Director: Jason Sweet
Copywriter: Heather Berard
Photographer: Jason Stang
Videos
Tan Hunter is a video that was used online exclusively to help promote awareness for Moxie's summer party and its tan line theme. It was available for viewing on YouTube and on the party's landing page. The Tan Hunter - a parody of the late Steve Irwin - has devoted his life to the observation of tan species in the wild, and he's never seen anything like the creatures in this video.
My Role: Art Direction
Creative Director: Kevin Simcock
Copywriter: Heather Berard
Director/Producer: Jason Smith
Assistant Editor: Ian Flaig
Microsite
This microsite was used for guests to RSVP for the event, watch a promotional video and allow them to find their 'Tan Style' through an interactive quiz. What's Your Tan Style? The Quiz! allowed users to upload their photo and answer questions about their sun habits. Answer would cause tan lines to appear on the uploaded photo. Once the quiz was complete, user's could send their tan style to a friend via an email postcard.
My Role: Conceptual Art Direction
Creative Director: Mark Vanderland
Online Art Director: Mark Vanderland
Copywriter: Heather Berard
Online Designer: Virgil Chow